Colour of the Year - Apricot Crush

Colour is my day-long obsession, joy and torment - for many fashion and fabric buyers, and fabric suppliers, this statement by French painter Claude Monet with which they can empathise. 

For 2024, one of the colours that is being promoted is Apricot Crush, identified by WGSN and Coloro. They describe it as a restorative, refreshing and energetic hue that provides an “antidote for consumers who continue to grapple with a range of emotions and uneasiness about the future”. 

Here are some of Pongees silks that reflect the tones of Apricot Crush:

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